CKFM-FM, Radio station in Toronto
CKFM-FM is a radio station located in Toronto's Entertainment District that broadcasts on 99.9 FM and focuses on current popular hit music. Its transmitter sits atop the CN Tower, one of the city's tallest buildings, allowing the signal to reach listeners across Toronto and surrounding areas.
The station began broadcasting in 1947 as CFRB-FM, initially playing mostly easy listening music for a broad audience. Over decades it adapted to changing musical tastes, rebranding to Mix 99.9 and then to Virgin Radio in 2008 to appeal to younger listeners with contemporary hit songs.
Virgin Radio, as the station is now known, carries a brand name associated with energetic music entertainment that resonates with daily routines. It forms part of Toronto's soundscape and local identity, connecting with listeners who consider the hosts and music selection part of their everyday experience.
The station can be received on FM frequency 99.9 MHz or accessed through internet streaming on computers and mobile devices, making it available to listeners outside Toronto. Digital HD Radio channels offer additional content options for compatible radio devices.
The station installed a very tall antenna atop the CN Tower in the 1980s, allowing it to broadcast a much stronger signal over a wider area. This technological advancement was a turning point, enabling the station to reach Toronto and beyond with greater power and clarity.
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