Billa, Supermarket chain in Austria
Billa is a supermarket chain in Austria, operating locations across the country as one of the larger food retailers. The stores carry fresh fruit, vegetables, dairy, bread, meat, and household items, along with refrigerated and frozen products.
Karl Wlaschek founded the chain in 1953 in Vienna as a perfume shop before the business shifted toward selling groceries. The company expanded across Austria in the following decades and later moved into other European countries.
The name Billa originates from German 'billiger Laden', reflecting the company's initial commitment to providing affordable products to Austrian consumers.
Stores usually open in the morning and close in the evening on weekdays, with different hours on Sundays depending on the location. Many sites offer parking and entrances that can accommodate a shopping cart.
By 2014, Billa expanded to operate 3,645 stores across multiple European countries, generating annual revenues of 13.02 billion euros.
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