Phoenix house, Office tower in Givatayim, Israel

Phoenix House is a 25-storey office tower in the Givat Rambam neighbourhood of Givatayim, at the junction of Yitzhak Rabin and Derech Hashalom streets. Its gently curved, convex facade is clad in light grey or off-white panels, with dark recessed windows set in an orderly grid of rectangular cells. The complex also includes a seven-storey office building and a commercial centre.

The site held the Gibra earthworks equipment factory, owned by Solel Boneh, from the early 1960s until its closure in 1976; a Solel Boneh garage then operated there for several years. In 1986 Solel Boneh offered the plot to Shikun Ovdim with a plan for 400 homes, and after the two firms merged into Shikun Uvinyan the scheme was changed to offices and commerce. Yisraelum joined as partner in the early 1990s, the first seven-storey office building opened in 1996, and the 25-storey tower was begun in 1997 and occupied from 2001.

The tower is named after the Phoenix insurance group, whose headquarters moved here in 2001 from several Tel Aviv office buildings. Its earlier name, Beit HaVered, comes from the rose; the complex also carries the name Beit HaPhoenix. The upper floors housed Channel 10's news company, including its newsroom and studios on floors 16 and 23.

The complex stands at the junction of Yitzhak Rabin Street and Derech Hashalom in Givatayim, not Tel Aviv. A 600-space underground car park serves the tower, and the adjoining commercial centre of about 2,000 sq m holds a Super-Pharm branch, restaurants and shops. The 7-storey office building next door has 450 parking spaces.

The tower was the eighth-tallest building in Israel when completed. Its 25 floors sit above a 600-space underground car park, and the complex also holds a 7-storey office block that was fully leased to Pelephone in 1996. Channel 10's newsroom and studios occupied floors 16 and 23.