Torre Mirafiori, Pop art residential tower in Mirafiori district, Turin, Italy

Torre Mirafiori is a fifteen-storey residential building at Corso Unione Sovietica 409, built between 1970 and 1974 by Sergio Jaretti and Elio Luzi. Its butterfly plan joins two offset blocks; the first three floors form a tapered base with black and aluminium-clad cylindrical columns. Above, the black-painted concrete frame is paired with red balcony railings, orange curtains, turquoise fibreglass cabinets and polychrome tiles.

Built between 1970 and 1974 to designs by Sergio Jaretti and Elio Luzi, the tower anchored a larger real-estate operation to upgrade this industrial part of Turin. The scheme led to a local zoning plan that also provided for ten similar towers of equal height on the nearby streets Nichelino and Cercenasco.

The tower's exterior carries Pop Art references: red metal balcony railings, orange curtains, aluminium window frames, turquoise fibreglass "garitta" cabinets and polychrome tiles that were originally fluorescent. The name Mirafiori ties the building to the surrounding district, and the colour scheme remains visible from Corso Unione Sovietica.

The tower stands at Corso Unione Sovietica 409, on the edge of the Mirafiori industrial zone, and is a private residence that cannot be entered. The butterfly plan and the tapered three-storey base with its black and aluminium cylinders are best read from the opposite pavement, where the full fifteen-storey height fits in one view.

The rooftop was originally covered with a curved glass structure that sheltered a swimming pool for residents, later removed. This detail shows how the architects tried to integrate modern amenities into the residential complex in innovative ways.