Torre Mirafiori, Pop art residential tower in Mirafiori district, Turin, Italy
Torre Mirafiori is a residential tower with a distinctive butterfly-shaped floor plan and colored panels distributed across fifteen floors. The structure is supported by black cylindrical pillars and defined by bright red and orange tones that emphasize the pop art concept of the design.
The tower was completed in 1974 by architects Sergio Jaretti and Elio Luzi as part of an ambitious urban development project in the Mirafiori district. Its creation coincided with a period when Turin architects were exploring experimental housing forms and using modern materials and bright colors.
The building expresses the optimistic design language of the 1970s through its colorful facade and unconventional forms that make the interior life visible from the street. The color choices and geometric patterns were intentional decisions to create a residential complex that stood out from the urban landscape of the time.
The building is a closed residential complex and can be viewed from the outside but cannot be entered from the inside. Visitors can fully appreciate the striking external form and color scheme from the street and take photographs.
The rooftop was originally covered with a curved glass structure that sheltered a swimming pool for residents, later removed. This detail shows how the architects tried to integrate modern amenities into the residential complex in innovative ways.
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