Gucci Museum, Fashion museum in Piazza della Signoria, Florence, Italy.
Gucci Museum is a fashion museum in Piazza della Signoria in Florence, housed within Palazzo della Mercanzia across three floors. The space displays vintage handbags, clothing collections, and archival documents from different periods of the brand.
The museum opened in 2011 to mark the 90th anniversary of Gucci's founding. The Palazzo della Mercanzia, a 14th-century building that once functioned as a merchant court, now houses this collection.
The name comes from founder Guccio Gucci, and the displays show how the house evolved from a leather workshop into a worldwide luxury brand. Visitors can see designs spanning decades and understand the role this company played in Italian fashion.
The museum sits centrally on Piazza della Signoria and is easy to locate. You can visit individual sections or combine visits with the restaurants and shops within the same building to spend more time on site.
The building once served as a merchant court in the 14th century, where traders settled their disputes. That historical purpose still shapes the character of the space beneath the modern displays.
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