Toon

Toon is a city in Ehime Prefecture that spreads across mountains, fields, and terraced rice paddies in an agricultural landscape. Located about 30 minutes from Matsuyama Station, it is home to around 33,000 residents.

Agricultural practices here developed over generations as communities adapted rice farming to the mountainous terrain. Strategic terrace construction on steep slopes made cultivation possible in challenging geography.

Sake brewing, particularly the unfiltered doburoku variety, remains a defining tradition here, made in large vessels using methods passed down through generations. Visitors can observe and taste this craft at local producers throughout the area.

Visitors can reach the rice fields by following the main road to designated walking paths, allowing for leisurely exploration of the landscape. Local restaurants such as Botanchaya serve traditional meals that showcase regional food traditions.

The rice fields form precise geometric patterns on the mountain slopes while simultaneously serving as natural erosion control. This dual function reveals how farmers have unified beauty and environmental protection across generations.

Location: Ehime Prefecture

Inception: September 21, 2004

Reference: 382159

Shares border with: Matsuyama, Imabari, Saijo, Kumakogen

Website: https://city.toon.ehime.jp

GPS coordinates: 33.79103,132.87222

Latest update: December 13, 2025 13:26