3FM Serious Request 2015
3FM Serious Request 2015 was a week-long event in Heerlen where a large glass house was built on Pancratiusplein next to Sint-Pancratiuskerk, with radio DJs broadcasting live around the clock inside. The building's transparent walls allowed visitors to watch the presenters at work while listening to music and following the fundraising campaign.
The event marked the twelfth edition of the annual 3FM Serious Request campaign, held for the first time in Limburg in 2015 after years of taking place in other Dutch cities. Heerlen was chosen for its welcoming community and accessible town square, making it a significant moment for the region.
The glass house on Pancratiusplein became a focal point where residents of Heerlen gathered in shared purpose, watching DJs work live from inside the transparent structure. This visibility made the cause feel personal and connected to everyday life in the city.
The glass house was positioned directly on Pancratiusplein in the city center, making it easy to reach and visible from throughout the area. Visitors could stop by at any time during the day or evening to watch the broadcast live, and there were ways to donate or participate in activities without needing advance tickets.
The DJs stayed inside the glass house without leaving for the entire week, a commitment that impressed visitors and showed the seriousness of the fundraising effort. This dedication left a lasting impact on people and motivated them to offer their support.
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