Entré Malmö, Shopping and entertainment complex in northern Malmö, Sweden
Entré Malmö is a multi-story building in northern Malmö combining shopping, dining, and leisure spaces under one roof. The complex features a cinema, the Extremezone action park with climbing and jumping equipment, and numerous shops and restaurants across its floors.
The site held buildings from around 1900, including the yellow Lennartshuset, demolished in 1980; the plot then lay empty for decades. Danish developer TK Development began the 90,000 m² centre in 2006, and it opened on 19 March 2009. TK sold it that spring to Commerz Real, which planned to rename it Malmö Plaza; after Trianon bought it in 2017 for 425.9 million kronor, the name Entré was kept.
The Extremezone section offers a space where visitors and local young people come together for climbing, jumping, and interactive games. You can see families and friends spending time here, making it a popular gathering point for active leisure.
The centre sits where Stockholmsvägen meets Värnhemstorget, with the main entrance facing the motorway approach and a second frontage onto the triangular concrete slab called Entretorget. The glass bridge that once linked the building to Värnhemstorget has been demolished and the Torghuset is closed, so approach from the Entretorget side. The food store now opens outward towards Värnhemstorget rather than into the mall.
The Extremezone features a virtual reality arena that can accommodate up to 10 players at the same time, blending physical movement with digital immersion. This combination of actual jumping and climbing alongside digital gameplay sets it apart from typical recreational spaces.
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