Bronner's Christmas Wonderland, Christmas retail store in Frankenmuth, Michigan, United States
Bronner's Christmas Wonderland is a massive Christmas retail store in Frankenmuth featuring Alpine-style buildings and expansive grounds filled with decorations year-round. Inside you'll find ornaments, trees, lights, and holiday décor organized across numerous shopping sections.
Wally Bronner founded this Christmas business in 1945 starting from a small sign-painting operation. What began as a modest local enterprise evolved into a major destination drawing millions of visitors each year.
The store houses a replica of the Oberndorf Silent Night Memorial Chapel built in 1992 that connects visitors to the Christmas hymn's heritage. This chapel creates a spiritual moment within the retail experience that many guests find touching.
The store is open most days throughout the year and features fifty thousand different items to browse and purchase. Free personalization services are available at various locations within the store to customize your selections.
Inside you'll discover hundreds of animated figures and colorful displays that bring the store to life throughout the year. The outdoor areas are decorated with tens of thousands of lights creating a magical feel during winter months.
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