Poniente

Poniente is a golden sand beach along Benidorm's coast with fine grain sand and calm Mediterranean water that extends for more than 1 km. The wide shore area offers ample space for swimmers and is equipped with lifeguard posts, shower facilities, and varied recreational options.

The beach witnessed Benidorm's transformation from a small fishing port into a major holiday destination, a change that began in the 1960s. This rapid development reshaped the coastline and made the shore a cornerstone of that tourist boom.

The beach draws visitors from around the world who create an international gathering place with a cosmopolitan feel. The promenade behind the sand fills with restaurants, cafes, and shops where people from different backgrounds spend time together throughout the day.

The beach offers plenty of rental loungers, changing rooms, and showers at various points along the shoreline. Visitors should arrive early during peak season to secure a good spot, especially on weekends.

The shell-shaped bay creates remarkably calm waters that invite swimming year-round with minimal wave activity. This natural protective form makes it safer for beginners and families with small children.