Gustaf, Art and industry museum in Mänttä-Vilppula, Finland
Gustaf is an art and industry museum housed in a 1934 functionalist office building with modern technical features inside. The rooms contain works by Finnish artists and exhibitions that tell the story of the place's industrial past.
The building was constructed in 1934 as the administrative center for a major paper company and converted to a museum in 2003 by an arts foundation. The founder Gustaf Adolf Serlachius established the first mill here, which became significant to Finland's forest industry development.
The museum showcases the story of the paper industry and the community that grew around it through interactive displays and performances visitors can experience today. You can see how this work shaped the lives and daily routines of people in this region.
The museum hosts guided tours, lectures, concerts, and theater performances alongside exhibitions, giving visitors multiple ways to engage with the space. You can plan your visit around events that interest you or simply explore the galleries at your own pace.
Gustaf Adolf Serlachius earned the nickname the Paper Devil due to his aggressive business tactics and influence over the region's industry. This reputation lives on through stories told in the museum and local culture about his impact on the area.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.
