Palazzo La Rinascente 1920, Historical department store building in Via del Corso, Rome, Italy
Palazzo La Rinascente is a multi-story building along Via del Corso featuring a grand facade with classical elements and decorative stone details. The structure combines traditional architectural styles with early 20th-century design features.
Pio Piacentini and Giulio De Angelis designed this building in 1920 as a major retail destination in central Rome. It was created during a period when Rome was becoming a modern city needing new kinds of commercial spaces.
The building shows how Italian retail evolved from small neighborhood shops to large modern department stores. It represents a time when big shopping destinations started changing how people bought goods in the city.
The building is located at number 189 Via del Corso with convenient access to multiple public transportation lines. It sits near other major attractions in Rome's historic center, making it easy to explore the surrounding area.
The building was an early example of retail innovation and introduced shopping concepts that changed how Italians bought goods. It showed Rome's willingness at the time to adopt business models inspired by international trends.
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