Музей Счастья, Museum of Happiness in Novosibirsk, Russia
The Museum of Happiness in Novosibirsk holds a collection of talismans, dolls, musical instruments, ritual objects, and good luck charms gathered from many countries. The displays are arranged to let visitors interact with items and explore their meanings through hands-on activities.
Musicians Yuri Dremin and Irina Nekrasova founded this place in 2009, starting with items packed in a single suitcase that traveled to different locations. The traveling exhibition eventually found a permanent home where it could grow into what visitors see today.
The Peace Flag by American artist Carol Hiltner hangs here, showing continents as children's faces to represent how different cultures understand happiness. Objects throughout the space reflect what people around the world consider lucky or meaningful.
The entrance is located on 13 1905 Street in Novosibirsk and it is best to arrange your visit in advance to secure a spot. Tours are guided experiences that emphasize hands-on interaction with the collections.
Visitors can attach buttons to the Happiness Umbrella while making wishes, and they can also participate in shamanic flute sessions. This direct engagement with rituals and practices transforms the visit into an active experience rather than simple observation.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.