New Era Building, Art Nouveau commercial building in SoHo, Manhattan, United States.
The New Era Building is an eight-story commercial structure in SoHo with brick and masonry facade. The structure is supported by four rounded Doric columns and features large windows spanning multiple floors, along with a copper-fronted mansard roof and white terra cotta details on the sixth-floor arches.
The building was constructed during the Art Nouveau movement and shaped the appearance of the SoHo neighborhood. A major fire in 1927 caused significant damage and led to the partial collapse of several floors, marking an important moment in the district's building history.
The building drew artists and galleries over the years, becoming a hub for the emerging art scene in SoHo. The neighborhood used its spaces to develop and express its creative identity.
The building houses retail spaces and offices across multiple floors today. Accessibility is made easier through modern elevators available for both goods and visitors.
The French-inspired architectural elements like the mansard roof and terra cotta details are unusual in the SoHo setting. This shows how European design influences flowed into American urban architecture of that era.
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