The Grand Madison

The Grand Madison is a residential building at Fifth Avenue and East 26th Street in Manhattan. It features Renaissance Revival architecture with multi-colored brick patterns and limestone details that span an entire city block.

The structure was completed in 1907 as the Brunswick Building, replacing brownstone residences and the Hotel Brunswick at the northern edge of Madison Square Park. It remained in commercial use for over a century before converting to residential apartments in the early 2000s.

The building was once known as the New York Gift Building, where decorative items and crafts were sold to shoppers and collectors. This commercial past still shapes how the structure presents itself to the street today.

The building is located in the NoMad district with convenient access to Madison Square Park and Fifth Avenue shopping. Note that it is a private residential building and the interior is not open to the public.

An arcaded loggia sits beneath the building's cornice, an architectural detail that gained recognition decades after the structure was first built. This hidden feature reveals the thoughtful design of the original architects.