Bradford Beach, Lake Michigan beach in Milwaukee, United States.
Bradford Beach is a Lake Michigan shoreline in Milwaukee featuring a wide sandy beach and designated swimming areas. The site includes volleyball courts, lifeguard stations, restrooms, changing facilities, and food concessions for visitors.
The beach was established in 1945 as part of Lake Park to provide Milwaukee residents with a space for water recreation. It expanded over time with additional recreational facilities.
Local people gather here for summer events, fitness groups, and outdoor movie nights that bring the community together. The place has become central to how residents spend their warm season.
Lifeguards are on duty during operating hours and parking is available along Lincoln Memorial Drive nearby. Plan your visit for warm weather days as conditions by the lake can change quickly.
On New Year's Day, hundreds of people participate in the Polar Bear Plunge, jumping into Lake Michigan's cold water. This unusual ritual has become a winter tradition for the brave.
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