The Ehrenberg-Bass Institute for Marketing Science, Marketing research center at University of South Australia, Adelaide
The Ehrenberg-Bass Institute is a marketing research center at the University of South Australia focused on scientific study of market behavior. A team of around 60 scientists conducts empirical research to provide data-driven insights for businesses globally.
The institute evolved from the Marketing Science Centre at the South Australian School of Mines, which was established in the 1950s. It received its current name and formal status in 2005.
The institute shapes how companies worldwide approach brand development through its published research findings. Its insights influence business strategies across many industries and help organizations understand market behavior.
Visitors can learn about specialized research services the institute offers to business clients. Most services are designed for established partnerships and sponsorship arrangements rather than casual visits.
The institute is funded by major corporations including Coca-Cola, McDonald's, Nestlé, and Unilever through substantial research budgets. This support allows researchers to conduct long-term studies examining how markets actually function.
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