Big "O"

The Big O is a letter built from lime rock on a hillside overlooking Eugene and serves as a symbol of the University of Oregon. This large landmark is visible from many locations throughout the city and stands as a distinctive representation of the university.

The letter was built as a representation of university pride and has become an important landmark in the city over time. Its historical significance was recognized when it was included in the National Register of Historic Places.

Students and alumni gather during university events and maintain a tradition of repainting the letter in different colors for celebrations and special occasions.

You can reach the letter by following several trails that begin at the base of the hill and lead upward to this high point. The climb is manageable and offers good views of the city along the way.

The letter's position on the hillside creates a natural amplification effect, making it visible from numerous neighborhoods and vantage points across the city. This visibility has made it an instantly recognizable feature of Eugene's landscape.

Location: Eugene

GPS coordinates: 44.05776,-123.09271

Latest update: December 14, 2025 12:24