Urbana-Lincoln Hotel-Lincoln Square Mall, Historic hotel and shopping mall complex in downtown Urbana, United States.

The Urbana-Lincoln Hotel-Lincoln Square Mall is a historic complex at 300 South Broadway Avenue in Urbana, Illinois. The hotel, designed by local architect Joseph Royer in the Tudor Revival style, opened in 1923 with half-timbering on its stucco exterior. In 1964, an enclosed shopping mall was added as an extension of the hotel. The complex was listed on the National Register of Historic Places in 2006.

The Urbana Hotel Company financed construction of the hotel building in 1923, which welcomed its first guests that November. About four decades later, the property expanded with the indoor shopping mall addition during the 1960s.

The mall's name, Lincoln Square, was chosen in 1962, two years before it opened. Its developers aimed to draw shoppers from a 50-mile radius, and its early stores concentrated on clothing and fashionable goods. Illinois Governor Otto Kerner, Jr. and both U.S. Senators attended the grand opening on September 17, 1964.

You can find the building easily in downtown Urbana at South Broadway Avenue and explore its different levels and retail areas at your own pace. The weekly farmers market runs seasonally, so check ahead if that activity interests you.

Local architect Joseph Royer designed the hotel building with extensive half-timbered details on its stucco exterior, giving it a distinctive look on the streetscape. This Tudor Revival treatment makes it stand out visually from the surrounding downtown area.