La Inmobiliaria, Neo-Renaissance palace in Monserrat, Argentina.
La Inmobiliaria is a seven-story palace on Avenida de Mayo featuring two red cupolas and statues of Apollo and Venus adorning its facade. The building spans an entire block at the eastern edge of Plaza del Congreso.
Originally called Heinlein Palace, the building was designed by Italian architect Luigi Broggi and opened in 1910 during Buenos Aires rapid modernization. It took its present name after becoming home to the real estate company that influenced the city's growth.
The palace shows how European architectural tastes shaped Buenos Aires in the early 1900s, particularly Italian design influences. Visitors see this preference in the red cupolas and mythological decorations that owners valued as signs of prosperity and refinement.
The building has four elevators that provide convenient access through all floors. Its prominent corner location near the main plaza makes it easy to find and view from the street.
The building housed Argentina's first general insurance company, making it a place of financial innovation. This business activity helped shape the modern Buenos Aires that visitors see today.
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