Itaú Cultural, Cultural institute on Paulista Avenue, São Paulo, Brazil
Itaú Cultural is a cultural institution on Avenida Paulista that houses exhibition galleries, research areas, and archival collections focused on Brazilian art and heritage. The spaces showcase historical objects, contemporary works, and extensive digital resources documenting the country's creative traditions.
The institution was established in 1987 as a computer science and culture center before being renamed in 1998 to focus entirely on cultural work. This shift allowed the space to develop into a dedicated venue for exhibitions and heritage documentation.
The name reflects the banking institution that founded this space as a public cultural venue. Visitors encounter rotating exhibitions that explore different aspects of Brazilian artistic practice and contemporary creative thinking.
The venue sits on Avenida Paulista in a central location with free admission to exhibitions and cultural events. Visitors can also explore an extensive digital database to access artworks and cultural materials from their devices.
The digital collection here was among the first publicly accessible cultural archives of its kind in Latin America, launched in the late 1980s. This early innovation made Brazilian artworks and cultural materials available to the public online.
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