Itapuã Beach, Beach neighborhood in Salvador, Brazil

Itapuã is a beach in Salvador, Bahia, on the city's northern Atlantic coast. Its wide stretch of light tan sand meets green-blue water, with dark rocks scattered near the shore and low vegetation along the inland edge. Coconut palms line the beach, and the open ocean allows surfing and windsurfing in places.

Itapuã was originally occupied by fishermen who hunted whales and used the animal oil for public lighting in Salvador. The seat of their colony still stands near the Sereia de Itapuã statue. The name comes from Tupi, meaning "round stone" or "stone that snores".

Itapuã is a Tupi name meaning "round stone" or "stone that rumbles". The beach was sung by Vinicius de Moraes to verses by Dorival Caymmi in the song "Tarde em Itapoã". Near the Sereia de Itapuã statue, the old fishermen's colony still keeps its headquarters.

The beach has numerous vendors offering chairs and umbrellas for rent, making it easy to find a spot to settle in for the day. Small restaurants and food stands line the waterfront, serving fresh seafood and regional snacks that reflect local flavors.

Itapuã hosted a TAMAR sea-turtle conservation post after a nesting point was identified on the beach. The name comes from Tupi, meaning "round stone" or "stone that snores". In 2024 the Centro Internacional de Formación en Gestión y Certificación de Playas ranked it 36th among 126 beaches evaluated in 13 countries.