Nylex Clock, Clock tower near Yarra River in Richmond, Australia.
The Nylex Clock sits atop large storage silos and displays the time and temperature through neon lights. It is visible from across the city and shapes Richmond's industrial appearance.
The clock was built in 1961 for Nylex Plastics and became a fixture during Richmond's industrial growth. It was later restored and is now protected as a heritage structure.
The display of time, temperature, and company messages shows how business and public space have merged in Melbourne's landscape. Passersby see this mix of practical information and branding as a natural part of the city's everyday scenery.
The structure stands along a busy street and can be easily observed from a vehicle or while walking. The neon lights are most visible in the dusk and after dark.
The display alternates between showing time, temperature, and company messages, creating a constantly changing view across decades. This idea of mixing information with marketing was innovative for the 1960s and remains part of Melbourne's industrial heritage.
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