Museum of Education and Toys, museum in the city of São Paulo
The Museum of Education and Toys is a collection in São Paulo that displays toys and learning materials from different periods. The space houses items made of wood, cloth, plastic, and paper that document different ways children played across generations.
The museum was founded in 1999 by Tizuko Morchida Kishimoto, a professor of early childhood education at the University of São Paulo. The collection traces how toys and teaching materials have evolved and how childhood and learning have changed over time.
The museum displays toys from Brazil and around the world that reflect local traditions and childhood experiences across cultures. Visitors see dolls dressed in traditional clothing and regional games, showing how toys carry cultural messages and preserve traditions.
Visits should be arranged in advance by email or phone, as they are limited to small groups of about 30 people. Each visit lasts around one and a half hours and is available Tuesday to Friday in morning and afternoon time slots.
The museum offers free workshops and hands-on activities where visitors can play traditional games and understand how toys support child development. These practical experiences reveal that play is an important tool for learning, not just entertainment.
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