Whitehall Street Retail Historic District, Commercial historic district in downtown Atlanta, United States.

Whitehall Street Retail Historic District is a historic district in downtown Atlanta centered on Peachtree Street and Martin Luther King Jr. Drive, including Broad, Forsyth, and Mitchell Streets. It holds buildings in Art Deco, Art Moderne, Italian Renaissance Revival, and Neoclassical Revival styles, with works by architects A. Ten Eyck Brown and Willis F. Denny. The M. Rich Building was completed in 1907.

This area developed as a commercial center in the 1840s when railroad tracks reached Atlanta, triggering rapid growth and construction. The original street grid from 1846 was expanded with Broad Street in 1865 to handle the increasing business activity.

During the 1960s, this area became a gathering place where Black students staged sit-ins at lunch counters and storefronts to protest segregation. Their courageous actions made it a pivotal location in the fight for equal rights and shaped how the city confronted discrimination.

The district runs along Peachtree Street between Martin Luther King Jr. Drive and Mitchell Street, with Broad and Forsyth Streets crossing it. Enter from the Peachtree Street side and walk the blocks in sequence; the numbered street grid keeps orientation simple. Several buildings are in adaptive reuse, so some storefronts may be closed while others are open.

The clock outside Rich's department store served as a central meeting point for Atlanta residents throughout the twentieth century. Many people used this spot to meet before shopping or gathering with friends.