Chocolademuseum Choco-Story, Chocolate museum in Bruges, Belgium
Choco-Story is a chocolate museum in Bruges with nearly one thousand objects spread across three floors showing production techniques and the food's global story. The collection includes equipment, packaging, artworks, and displays that trace how chocolate evolved from its earliest forms to modern confectionery.
The museum was founded by the Van Belle family and traces chocolate's journey over thousands of years from its sacred use as a ceremonial drink in Mesoamerica. The exhibition follows how cacao arrived in Europe and gradually transformed into the sweetened confection people know today.
The name refers to Bruges' long tradition as a center for chocolate makers, and you can see throughout the displays how this craft has shaped local identity. Visitors encounter the tools, molds, and production methods that generations of artisans refined in this city.
The exhibition spaces are well-marked, and the museum provides information in several languages to help with navigation throughout the building. Plan for at least a couple of hours to walk through all three floors and explore the displays at a comfortable pace.
The museum runs an active workshop area where you can watch professionals working with chocolate in real time as they shape and temper it. You can also step in and make basic chocolate pieces yourself under professional supervision, taking a piece home with you afterward.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.