Musée de la Publicité, Advertising museum in Louvre Palace, Paris, France

The Musée de la Publicité is an advertising museum inside the Palais du Louvre, in the 1st arrondissement of Paris, holding posters, print materials, and film advertisements from several centuries. The collection ranges from 19th-century poster art to present-day digital formats.

Created in 1978 as the Musée de l'Affiche under director Alain Weill, it was renamed Musée de la Publicité when it opened at 18 rue de Paradis in the 10th arrondissement, then closed in 1990. In 1999 it reopened in galleries redesigned by Jean Nouvel within the Musée des Arts Décoratifs at 107 rue de Rivoli, in the Louvre's Rohan and Marsan wings. It is now permanently closed, and its collection belongs to Les Arts Décoratifs.

The collection shows how advertising shaped everyday life in France, from the Belle Époque to the present day. Visitors can see how the portrayal of products and people in commercial images changed over time.

The museum occupies the Rohan and Marsan wings of the Louvre Palace, entered at 107 rue de Rivoli in the 1st arrondissement. Its galleries are part of the Musée des Arts Décoratifs, so access follows that museum rather than the Louvre's main pyramid entrances. The advertising spaces close between temporary exhibitions because the posters are fragile.

The collection holds over 100,000 posters, most of which are never on public display and remain stored in the archives. Temporary exhibitions draw selectively from this reserve, showing different works each time.