Musée de la Publicité

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Musée de la Publicité

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Musée de la Publicité, Advertising museum in Louvre Palace, Paris, France

The museum contains 50,000 posters from the 18th century to World War II and 50,000 contemporary posters in the Rohan and Marsan wings.

The institution began in 1978 as Musée de l'Affiche before moving to the Louvre Palace in 1990 and receiving its current name in 1999.

The collection preserves 20,000 film advertisements, 30,000 print materials, and numerous radio commercials that reflect French marketing evolution through centuries.

Located at 107 Rue de Rivoli, the museum opens Tuesday through Sunday from 11 AM to 6 PM with extended hours on Thursdays.

The museum spaces, designed by architect Jean Nouvel, feature interactive screens and video techniques for displaying the advertising materials.

Location: 1st arrondissement of Paris

Inception: 1978

Official opening: 1979

Website: http://lesartsdecoratifs.fr/francais/publicite

GPS coordinates: 48.86306,2.33333

Latest update: June 23, 2025 09:46

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