Herzlilinblum Museum, Heritage museum in Tel Aviv, Israel.
The Herzlilinblum Museum occupied Beit Schiff at the corner of Herzl and Lilienblum streets, a house whose first floor was built in 1909 for the Frank family and raised by two floors in 1924 to plans by Joseph Berlin and Richard Posovsky. Each floor covered a period: the ground floor recreated the first Discount Bank branch with 1926 ledgers and adding machines, the second showed opened ATMs, the third a 3D multimedia display. It closed in June 2019.
The museum opened in August 2009 in Beit Schiff, a 1909 house expanded with two floors in 1924 by Joseph Berlin and Richard Posowski. Israel Discount Bank restored the building from 2006 under architect Amnon Bar Or, at a cost of about 50 million shekels, as part of its office tower project. It closed at the end of June 2019 after some 700,000 visitors.
The museum's name combines Herzl and Lilienblum, the two streets that meet at the Schiff House corner where it stood. Each floor was given a different time dimension: the first recreated the Discount Bank's first branch with 1926 ledgers, adding machines, gold scales and wax seals, and a documentary narrated by Modi Bar-On showed scenes of Tel Aviv life.
The museum closed at the end of June 2019 after about 700,000 visitors, due to falling visitor numbers and upkeep costs of some ten million shekels a year. The preserved Schiff House at the corner of Herzl and Lilienblum streets, with its restored and original wall paintings, can still be viewed from the street.
About twenty nesting boxes for swifts were installed on the roof, some fitted with cameras; in spring, the nesting season, the process can be watched in the museum's screening hall. At the end of a visit, guests received drawn banknotes used in the ATM demonstrations, a fictitious cheque book and a magnetic card.
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