Taounate Province, Rural province in Fès-Meknès, Morocco.
Taounate is a province in the southern Rif Mountains with valleys, gorges, and agricultural landscapes shaped by terrain. The area spreads across gentle hills and open spaces where people have lived and worked for centuries.
Three tribes - Meziah, Jaia, and Rghiwa - settled in the area during the 12th century Almohad period, after migrating from the Zerhoun region near Meknès. These early inhabitants shaped the culture and ways of life that followed.
The region maintains strong Jbala traditions visible in everyday handcraft practices like basket weaving and pottery. These skills connect people to their local identity across generations.
The area has many small villages and can be mountainous, with cold winters and varying rainfall from north to south. Visitors should prepare for changing weather conditions and terrain challenges, especially in higher elevations.
The region is known for specialized Mtioua figs with a distinctive flavor found nowhere else the same way. Along with cherries, pears, and apples, these fruits form the heart of local farming.
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