Arena boulevard, Pedestrian boulevard in Amsterdam-Zuidoost, Netherlands
Arena Boulevard is a pedestrian zone running alongside Johan Cruyff Arena in Amsterdam-Zuidoost, lined with shops, restaurants, and entertainment venues in a modern setting. The street is designed to move people smoothly between the metro station and the stadium with clear pathways and commercial spaces distributed along its length.
The boulevard was established in 1996 as a transformation of a regular street into a dedicated pedestrian zone linking major commercial sites in the area. This development reflected the broader expansion of Amsterdam-Zuidoost into a modern urban district.
The boulevard serves as a meeting point for visitors heading to or leaving Johan Cruyff Arena, where the foot traffic changes with sporting events and concerts. People naturally gather here before entering the stadium or to grab food and drinks after leaving.
The boulevard connects directly to Bijlmer Arena metro station, served by lines 50 and 54 for easy access from other parts of the city. Parking facilities are available nearby if you arrive by car.
Woonmall Villa Arena along the boulevard houses over 50 home furnishing and furniture stores, making it the largest indoor furniture shopping center in the Netherlands. Visitors looking for home goods will find an unusually concentrated selection all in one location.
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