DN-skylten, Electronic signage at DN-skrapan building in Stockholm, Sweden.
The DN-skylten is an electronic signage system atop the DN-skrapan building in Stockholm featuring 14 large letter blocks that rotate continuously on the facade. The entire display rises about 80 meters above street level, making it visible from many parts of the city.
The display was first activated on September 24, 1964, designed by architect Paul Hedqvist as an integral part of the newly completed DN-skrapan building. Its launch established it as one of the first large-scale electronic signs in Scandinavia.
The sign's rotating letters spell out the names of two major Stockholm newspapers, switching between them in a continuous cycle that has become part of the city's visual identity.
The sign is visible from street level across many parts of Stockholm and can be viewed clearly from the surrounding streets and public spaces. Best viewing occurs during dusk when the lighting becomes more apparent, and from various angles around the city blocks below.
Each of the 14 letter blocks stands approximately 3 meters tall and functions as a structural component of the building itself rather than merely an external decoration. This 1964 approach merged architecture with rotating advertisement in a way that remains visually distinctive even by modern standards.
The community of curious travelers
AroundUs brings together thousands of curated places, local tips, and hidden gems, enriched daily by 60,000 contributors worldwide.
