Magnificent Mile

The Magnificent Mile stretches for thirteen blocks along Michigan Avenue from the Chicago River to Oak Street and houses numerous department stores, boutiques, and retail shops. At the heart of the avenue sit three major shopping centers: Water Tower Place, North Bridge, and 900 North Michigan, each spanning several floors of shops and dining options.

After the publication of the Burnham Plan in 1909, this stretch of road transformed from an industrial zone with factories near the river to a commercial district. During the twenties, representative buildings and shops emerged that shaped the cityscape we see today.

Along the shopping strip stand buildings such as the Wrigley Building, Tribune Tower, and Chicago Water Tower, each from a different era. These structures form an architectural sequence showing different approaches to American urban design and frame the storefronts and offices today.

The avenue runs north to south between the river and Oak Street Beach, so visitors can easily reach both ends on foot. During peak season many pedestrians move along the sidewalks, so it helps to come on weekdays or in the morning.

Rental rates for commercial properties along this stretch rank among the third most expensive in the United States after Fifth Avenue and Rodeo Drive. This fact attracts international brands that want to show their presence here and often set up large storefronts.

Location: Chicago

Inception: 1920s

Part of: Michigan Avenue

GPS coordinates: 41.89535,-87.62432

Latest update: December 12, 2025 17:43