Magnificent Mile, Shopping thoroughfare in Near North Side, Chicago, US.

The Magnificent Mile is the roughly one-mile stretch of Michigan Avenue from the Chicago River to Oak Street, dividing Streeterville to the east from River North to the west. It is a broad boulevard lined with skyscrapers, department stores and hotels, including the Wrigley Building, Tribune Tower and the Old Water Tower. Three multi-level malls stand along it: Water Tower Place, The Shops at North Bridge and 900 North Michigan Shops.

The 1909 Burnham Plan proposed the avenue, which was built in the 1920s over Pine Street, replacing factories and warehouses near the river and mansions and rowhouses farther north. The opening of the Michigan Avenue Bridge in 1920 created the new commercial district. Early buildings included the Wrigley Building (1920), the Tribune Tower (1925) and the Medinah Athletic Club (1929).

Along the shopping strip stand buildings such as the Wrigley Building, Tribune Tower, and Chicago Water Tower, each from a different era. These structures form an architectural sequence showing different approaches to American urban design and frame the storefronts and offices today.

The avenue runs north–south along Michigan Avenue from the Chicago River to Oak Street, dividing Streeterville on the east from River North on the west. Part of the local transit runs beneath the street, and many homeless people spend the night there. The Old Water Tower at North Michigan Avenue now houses the city's tourist information office.

Rental rates for commercial properties along this stretch rank among the third most expensive in the United States after Fifth Avenue and Rodeo Drive. This fact attracts international brands that want to show their presence here and often set up large storefronts.