Entertainment Software Rating Board, Video game rating organization in New York City, US
The Entertainment Software Rating Board is a nonprofit organization in New York City that evaluates video game content and assigns age classifications. It divides titles into separate categories and provides labels describing elements like violence, strong language or gambling.
The Entertainment Software Association founded this organization in 1994 in response to growing concerns about content in video games. It was meant to offer guidance to parents and buyers when choosing appropriate titles.
Parents across North America rely on ESRB ratings to determine suitable video games for their children, with 84% recognizing the system in 2014.
The classification divides titles into six age groups, ranging from games for everyone to titles restricted to adults. Each category also includes specific descriptors that detail the particular content of a given game.
ESRB enforces advertising guidelines and maintains a Privacy Certified program to ensure responsible practices in web and mobile gaming environments.
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