La Platja Centre, Sandy beach in La Vila Joiosa, Spain
La Platja Centre stretches along the Mediterranean shore with fine golden sand and forms the main bathing area of the town. The water is calm and gradually deepens, making it suitable for swimmers of all levels.
The beach has been the economic heart of La Vila Joiosa since the town emerged as a fishing settlement in medieval times. The sea shaped how the community grew and thrived through centuries of maritime life.
Fishing remains central to daily life here, with local boats working the waters and morning markets nearby. The beach serves as a gathering place where locals swim and relax alongside the working waterfront.
The beach has showers and restrooms available throughout the year, with lifeguards on duty during the main swimming season. Equipment rental stands dot the shoreline, making it easy to spend a full day here without bringing much.
From the shoreline you see the multicolored houses of the town rising directly above the beach, painted in bright blues, yellows, and pinks. This splash of color transforms your swim into an experience framed by one of the coast's most distinctive views.
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