Matsudo-shi Sōgō Oroshiuri Ichiba, Wholesale market in Matsudo-shinden, Matsudo, Japan

The Matsudo-shi Sōgō Oroshiuri Ichiba is a large wholesale market in Chiba Prefecture that houses numerous stalls selling fresh vegetables, seafood, and regional products. The layout is organized into distinct trading sections to facilitate the flow of buyers and sellers throughout the facility.

The market opened in 1966 as Japan's first privately built, publicly operated wholesale market, in Matsudo-shinden. It now runs as the Matsudo City Public Wholesale Market South Market, with private and public sections side by side. Its trading area covers about 5 million people across Chiba, parts of Tokyo (Adachi, Katsushika, Edogawa) and Saitama.

This market serves as a direct link between regional farmers and urban restaurants, preserving hands-on trading traditions that remain central to the food supply network. Visitors can observe experienced merchants assessing produce with practiced efficiency and negotiating deals in real time.

The market operates early in the morning and provides ample parking for vehicles to accommodate registered buyers. Visitors should dress appropriately as working areas are cool and operations depend on daily weather conditions.

The market opened in 1966 as Japan's first privately built, publicly operated wholesale market. It is run by Ichigo Marche, a subsidiary of Ichigo Inc., and actively welcomes media coverage and group bus tours. A tuna carving and direct-sale event is held on the second and fourth Saturday of each month at 9:30 at the Fuei Shōji shop.