Morita Aji-no-Yakata

Morita Aji-no-Yakata is a corporate and food museum in Tokoname that focuses on sake production and other fermented goods. The exhibits explain traditional brewing methods and show how locally sourced ingredients from Aichi Prefecture are used to create beverages and seasonings.

The museum was established in 1990 and documents the history of the Morita Company, which specializes in agricultural products and traditional Japanese beverages. The facility also honors Akio Morita, the founder of Sony, with a dedicated memorial space.

The facility demonstrates how fermentation techniques are deeply rooted in the regional food culture and continue to be used in making sake, miso, and soy sauce today. Visitors can observe how traditional methods remain connected to modern practices in producing goods that appear daily in local kitchens and restaurants.

The location is near Tokoname Station and easily accessible by foot or public transport. Visitors should plan to spend several hours exploring the exhibits, and there are opportunities on-site to taste and purchase the products made here.

The museum offers interactive demonstrations where visitors can actively participate in production processes rather than simply observe. These hands-on experiences allow visitors to understand the techniques and subtleties of fermentation in a way that only direct involvement makes possible.