Naoshima Bath "I♥︎湯", Public bathhouse and art installation in Naoshima, Japan.

Naoshima Bath is a public bathhouse on the island of Naoshima featuring colorful mosaics, sculptures, and contemporary design elements throughout its interior and exterior, creating an immersive art environment. Custom-designed tiles, collages, and artistic installations fill the spaces, transforming the standard bathing experience into an art encounter.

Shinro Ohtake created the bathhouse as a working sentō and artwork, run by the Naoshima Tourism Association NPO together with the Miyanoura neighborhood association. It was intended as a place where islanders and visitors meet and as a source of energy for residents. Ohtake also made the "Hair Salon" house of the Art House Project and the 2006 sculpture "Tongue in Dream / Peeking Bochkon".

This facility brings together the Japanese tradition of communal bathing with contemporary art, creating a space where the ritual feels both familiar and transformed by creative vision. Separate sections for men and women maintain the classic structure of this social bathing practice.

The bathhouse sits near residential areas and welcomes visitors seeking the traditional bathing experience with artistic elements integrated throughout. Visitors should be aware that it follows standard bathhouse etiquette rules, so learning about local bathing customs before visiting helps make the experience smoother.

The name was chosen from many candidates. Ohtake, who frequented sentō as a schoolchild in the 1950s, links bathing to memory: immersed naked, one faces one's own recollections, which he compares to the relation between a fetus and amniotic fluid. The bath was intended less as a personal artwork than as a sentō loved by islanders.