Shell Oil Company "Spectacular" Sign
Shell Oil Company "Spectacular" Sign, Historic commercial sign in Cambridge, United States.
The Shell Oil Company sign, measuring several stories tall, features illuminated letters and the red-yellow corporate emblem at 187 Magazine Street.
Built in 1933 by Donnelly Electric Manufacturing Company, the sign moved from Commonwealth Avenue to its Cambridge location in 1944.
The sign represents early twentieth-century advertising methods and remains one of two large-scale commercial displays from that era in the Boston area.
Located near Memorial Drive, the sign underwent a renovation in 2016 that converted the original neon lighting system to modern LED technology.
The illumination sequence follows a specific three-part pattern that completes a full cycle every fourteen seconds.
Location: Massachusetts
GPS coordinates: 42.35639,-71.11528
Latest update: September 23, 2025 14:24
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