Shiseido Corporate Museum

The Shiseido Corporate Museum exhibits an extensive collection of cosmetic products, packaging designs, and marketing materials spanning multiple decades of company history.

Founded in 1992 to mark the 120th anniversary of Shiseido, the museum documents the transformation from Japan's first Western-style pharmacy to a global beauty corporation.

The museum collection reflects changes in Japanese beauty standards through vintage advertisements, product displays, and beauty consultant uniform exhibitions from different periods.

Visitors can reach the museum by taking a train to JR Kakegawa Station, followed by a 25-minute walk or 5-minute taxi ride to the facility.

Massachusetts Institute of Technology selected materials from this museum for educational courses about Japanese advertising and design in the early 20th century.

Location: Kakegawa

Official opening: 1992

Website: https://corp.shiseido.com/corporate-museum/jp

GPS coordinates: 34.76578,138.00044

Latest update: March 8, 2025 15:05