Titletown District

Titletown District is an entertainment and mixed-use area adjacent to Lambeau Field spanning about 45 acres with restaurants, shops, a hotel, and recreational facilities. Wide outdoor spaces and landscaped areas connect these different venues into one continuous environment for visiting and exploring.

The Green Bay Packers initiated this development in 2015, with the first phase opening in 2017 right before the NFL season began. This growth created a new public space next to the historic football stadium for both visitors and community members.

The district weaves football tradition into everyday gathering spaces where visitors can experience year-round events and connect with local sports heritage. Families and fans use these public areas for celebrations and community activities that keep the region's athletic spirit alive.

The area has parking lots distributed around different entrances, making it straightforward to find a spot and begin exploring. Most sections are walkable, allowing visitors to move easily between restaurants, shops, and outdoor spaces without needing to move a car.

During winter months, the district transforms with an outdoor ice skating rink at Hy-Vee Plaza and a sledding hill called Ariens Hill. These seasonal additions bring a layer of winter fun that many visitors do not expect to find in the area.