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WOW Museum

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WOW Museum

WOW Museum, Interactive museum in downtown Zurich, Switzerland

Description

The WOW Museum is an art space in downtown Zurich that focuses on perception games and optical illusions. It spreads across multiple levels with rooms that use geometric forms and surfaces to confuse visitors and make them reconsider how they see.

History

The museum opened as Zurich's first institution dedicated to interactive perception games. It brought this innovative approach to art to the city and lets visitors directly experience art concepts instead of just viewing them.

Culture

The museum displays digital art installations that reveal how our eyes understand space and perspective. Visitors can directly experience how their perception shifts when moving through cleverly designed rooms.

Practical

Good light is important to understand the rooms properly, so try to visit during daytime if possible. Wear comfortable shoes since you will walk around a lot and step on different surfaces.

Did you know?

Many photos here only work perfectly from a specific viewpoint, so visitors actively hunt for the right positions. This hunt for the perfect shot is itself part of the experience and makes each visit personally different.

Location
Accessibility
Wheelchair inaccessible
Address
Werdmühlestrasse 10, 8001 Zürich
Opening Hours
Monday,Wednesday-Thursday 10:00-20:00; Tuesday off; Friday 10:00-22:00; Saturday 09:00-22:00; Sunday 09:00-20:00
GPS coordinates
47.37502,8.54033
Latest update
December 14, 2025 13:01

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« WOW Museum - Interactive museum in downtown Zurich, Switzerland » is provided by Around Us (aroundus.com). Images and texts are derived from Wikimedia project under a Creative Commons license. You are allowed to copy, distribute, and modify copies of this page, under the conditions set by the license, as long as this note is clearly visible.

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