American Girl, Toy store in Rockefeller Plaza, Manhattan, US
American Girl is a two-level toy store in Rockefeller Plaza dedicated entirely to dolls and their world. It features sections for dolls, clothing, and accessories, plus a salon for doll styling and a cafe for dining.
The store began as a retail destination rooted in the tradition of presenting dolls that portray characters from different eras of American life. Historical figures form the core of its concept and have shaped its identity from the start.
The store tells stories through dolls and books featuring characters from different backgrounds and historical periods across America. Visitors experience how these figures represent various ways of life and cultural perspectives.
The store offers personal shopping assistance, birthday party planning, doll repairs at a care center, and dining reservations. Visitors should allow plenty of time for browsing and any services they choose to use.
Visitors can create their own dolls through the Create Your Own program, selecting physical features, hairstyles, clothing, and accessories. This turns each doll into a personal creation unique to its owner.
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