Dickies Arena, Entertainment arena in Fort Worth, United States.
Dickies Arena is an entertainment venue at the Will Rogers Memorial Center that holds up to 14,000 people for concerts and 9,300 for rodeos. The interior can be reconfigured for different events, with seating arrangements that adapt to each type of performance.
The city of Fort Worth began construction in 2015 after public approval and opened the building in November 2019. The new facility complements the historic grounds of the Will Rogers Memorial Center, which has hosted livestock and entertainment events for decades.
The arena's name comes from Dickies, the Fort Worth workwear company that bought the naming rights at the April 18, 2017 "Let The Dirt Fly" groundbreaking; in June 2026 Dickies announced it would opt out of the deal. Since 2020 the rodeo section of the Fort Worth Stock Show & Rodeo has been held here, sanctioned by the Professional Rodeo Cowboys Association and previously staged at the Will Rogers Memorial Coliseum.
Multiple entrances around the building provide access to different seating levels and sections. Visitors find food and drink outlets on the concourse floors, which remain open during most events.
The central scoreboard contains a continuous screen measuring 105 feet (32 meters) wide with over one million light-emitting diodes. This circular installation ranks among the largest continuous video displays in North America.
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