Palermo Soho, Shopping and design district in Palermo, Buenos Aires, Argentina
Palermo Soho is a neighborhood with cobblestone streets lined with independent boutiques, art galleries, and design shops centered around Plaza Serrano and Plaza Armenia. The area extends between Scalabrini Ortiz and Godoy Cruz on one axis and between Paraguay and Guatemala on the other.
The neighborhood transformed from a residential area into a commercial center during the 1990s when artists and designers began occupying former textile warehouses. This shift established it as one of Buenos Aires' major hubs for independent design and contemporary art production.
Local designers present their creations in galleries and converted houses, while street artists paint murals across building walls, turning the area into a creative hub. This artistic energy shapes daily life here, attracting people who appreciate independent design and handmade work.
This area is best explored in the morning or early afternoon when shops are open and streets are manageable. Comfortable walking shoes are essential since the cobblestone streets require considerable foot traffic and the plazas connect easily on foot.
Visitors often miss the hidden courtyards behind building facades, where small artist studios and green spaces are tucked away from view. These sheltered areas reveal a quieter side of the neighborhood beyond the busier streets.
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