La Equitativa del Plata, Art Deco building in Downtown Buenos Aires, Argentina.
La Equitativa del Plata is an Art Deco office building on the corner of Florida and Avenida Roque Sáenz Peña, with a basement, ground floor and eight upper floors. Its light-coloured facade has a rusticated base, rows of vertically aligned windows with small balconies, and a curved corner tower topped by a domed cupola. The ground floor holds commercial units, and the corner unit once housed the Aeropostal service.
The La Equitativa del Plata insurance company, founded in 1897, bought the southeast corner lot on Avenida Roque Sáenz Peña and Calle Florida and had architect Alejandro Virasoro design its new headquarters in 1927. His own construction firm, Viribus Unitis, completed it in 1929, and Virasoro installed his offices and studio on floors 4, 5 and 6. The sober geometric style drew criticism at its opening, when a local phrase compared it to the war film "Sin novedad en el frente".
The ground-floor corner unit, with its own mezzanine, housed the Aeropostal service, whose Argentine director was the pilot and writer Antoine de Saint-Exupéry. A fast-food outlet now occupies the spot. The building's sober geometry drew criticism at its 1929 opening, when a local phrase likened it to the war film "All Quiet on the Western Front."
The building stands at the southeast corner of Florida Street and Avenida Roque Sáenz Peña, in the San Nicolás neighbourhood. The ground floor was restored in 2013 under the Microcentro Plan, when shop signage was adapted to the rules of the Área de Protección Histórica 51 "Catedral al Norte". The corner is busy with pedestrians, so the dome is best seen by stepping back across the avenue.
The ground-floor corner unit once housed the Aeropostal service, whose director in Argentina was the pilot and writer Antoine de Saint-Exupéry; a fast-food outlet occupies it today. The building's sober geometry drew mockery at its 1929 opening, when critics borrowed the title of a war film then showing: "Sin novedad en el frente".
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