Pelaco Sign, Neon sign on Richmond Hill, Victoria, Australia.

The Pelaco Sign is a heritage-listed neon sign erected in 1939 on a building at 21-31 Goodwood Street, Richmond, spelling out the shirt manufacturer's name. Mounted high on Richmond Hill, it can be seen from many suburbs away, especially when lit at night. The building now houses businesses including radio stations Gold 104.3 and KIIS 101.1, Madman Entertainment and production companies Fremantle and Authentic Entertainment.

Claude Neon made the sign in 1939 to advertise the Pelaco shirt company, which operated from the building it sits on. It was restored in 1997 and is now listed on the Victorian Heritage Register, giving it formal protection.

The sign appears in many scenes of the 1986 film Dogs in Space. Melbourne rockabilly group The Pelaco Brothers, active in 1974 and 1975, took their name from the sign, turning an advertisement into a reference in local music.

The sign sits high on a building at 21-31 Goodwood Street, Richmond, and is lit at night, so it can be seen from many suburbs away after dark. The building now houses radio stations Gold 104.3 and KIIS 101.1, Madman Entertainment, Fremantle and Authentic Entertainment.

The sign's nickname in local music comes from a band: Melbourne rockabilly group The Pelaco Brothers, active in 1974 and 1975, took the sign's name. It also appears in many scenes of the 1986 film Dogs in Space, so a piece of advertising became a backdrop for Melbourne's post-punk scene.