Prada Marfa, Art installation near Valentine, Texas, US
The Prada Marfa stands as a solitary building along U.S. Route 90, displaying luxury shoes and handbags behind glass windows in the Texas desert.
Artists Elmgreen and Dragset constructed this permanent installation in 2005, selecting the remote location to create a contrast between luxury retail and rural America.
The structure contains genuine Prada merchandise from the fall 2005 collection, serving as a statement about consumer culture and commercial marketing in modern society.
Located 1.4 miles northwest of Valentine, Texas, the installation remains permanently sealed and requires regular maintenance due to weather conditions and vandalism.
The building measures 15 by 25 feet and contains only right-footed shoes, making it impossible for potential customers to purchase complete pairs.
Location: Jeff Davis County
Inception: October 1, 2005
Creator: Elmgreen & Dragset
Subject: Prada
Creator: Elmgreen & Dragset
GPS coordinates: 30.60347,-104.51849
Latest update: October 21, 2025 15:21
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