Mercado González Ortega, Renovated market in central Zacatecas, Mexico.

Mercado González Ortega is a three-story market building in central Zacatecas, inaugurated in 1889 and rebuilt after a 1901 fire. Its cast-iron structure is clad in pink cantera stone, combining Art Nouveau elements with the city's colonial stonework. It stands east of the Cathedral Basilica and west of Plazuela Francisco Goitia.

The site hosted a fair in 1861 celebrating the liberal victory in the Reform War. A three-story building with warehouses, shops and a water intake on the upper floor opened in 1889. A 1901 fire in the warehouses led to full reconstruction, and the building was reopened on 22 December 1902.

Artisans in the market continue their family trades and display traditional Mexican crafts along with regional food specialties. Visitors can watch how these craftspeople sell their goods while keeping their skills and customs alive.

The market is easily accessible in the city center and open daily, with multiple levels to explore from top to bottom. Visitors should wear comfortable shoes and allow time to browse through all the shops and sections at their own pace.

The market's name honours General Jesús González Ortega, a Zacatecas-born military figure. Look up at the upper floor: the 1889 building had a water intake there, and the iron foundry structure inside contrasts with the pink cantera stone of the exterior.