Don CeSar

Don CeSar is an eight story hotel combining Mediterranean and Moorish Revival design along the beachfront of St. Pete Beach on Florida's Gulf Coast. The pink facade stands directly on the shoreline, forming a contrast with the white sand and blue water.

Thomas Rowe commissioned the building in 1928 for 1.25 million dollars and opened it initially with 220 rooms for guests. During World War II it served as a military hospital before returning to operation as lodging.

The building carries the nickname "Pink Palace" and its coral color has become a recognizable landmark along the waterfront for visitors approaching by boat or car. Guests often gather on the terraces to watch the sunset over the water, continuing a tradition that began when the property first opened to travelers.

The property offers two pools on the beach, a wellness center, and several restaurants for guests who can access all areas without reservations. The 277 rooms feature modern equipment and direct access to the public areas of the building.

Engineers used a floating concrete foundation with pyramid footings to prevent the building from sinking into the sandy coastal soil of Florida. This construction method allowed the weight of the eight story structure to distribute evenly across the unstable ground.

Location: St. Pete Beach

Inception: 1928

Architects: Henry H. Dupont

Official opening: 1928

Architectural style: Mediterranean Revival architecture, Moorish Revival architecture

Address: 3400 Gulf Blvd, St Pete Beach, FL 33706

Phone: +(844)9590071

Website: https://doncesar.com

GPS coordinates: 27.70889,-82.73750

Latest update: December 5, 2025 22:23