White Stag sign, Neon landmark atop White Stag Building in Portland, United States
The massive illuminated sign displays a leaping white stag with the text 'Portland Oregon' in bright neon letters against the night skyline of the city.
First installed in 1940 as a White Satin Sugar advertisement, the sign changed multiple times before becoming city property and receiving its current design in 2010.
The red nose added to the stag during December transforms the sign into a seasonal symbol, marking Portland's winter celebrations since 1959.
Visitors can view the sign from multiple locations along the Willamette River waterfront, with the best photo spots found near Burnside Bridge.
The sign underwent a modern transformation in 2017 with LED technology while maintaining its original appearance, demonstrating Portland's balance of tradition and innovation.
Location: Oregon
GPS coordinates: 45.52340,-122.67100
Latest update: May 27, 2025 13:13
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